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Simpson & Partners

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Simpson & Partners

The Heist.

A&D Windows

It doesn't have to be this way.

Mac Daddies Salon

Your hair deserves better.

The Dore

Award-winning experimental AI movie.

We are also sharing our AI knowledge, delivering talks and workshops for a number of organisations. Need some help? Let's talk.

Privacy Policy

Effective Date: 28 October 2025The Mark Collective Ltd (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and protect information when you interact with our website or contact us directly.
RealityCut operates as a trading style of The Mark Collective Ltd, and all data collected through this site is managed under the same privacy standards.⸻1. Who We AreThe Mark Collective Ltd is a company registered in England and Wales (Company No. [insert number]), with its registered office at [insert address].
We operate under various creative and digital brands, including RealityCut, which focuses on AI-powered storytelling and content creation.We are the Data Controller for the personal data collected through this website and are registered with the Information Commissioner’s Office (ICO) in the UK.⸻2. Information We CollectWhen you use our website or contact us, we may collect:a. Information you provide directly:
• Name, email address, company name, and any message or details you submit via our contact form or email.
• Optional information you choose to provide during project discussions, quotes, or feedback.b. Technical and analytical information:
• Browser type, device type, pages visited, and general site usage data (through privacy-friendly analytics tools such as Google Analytics or Plausible).
• IP address and location (used anonymously for traffic insights).We do not collect sensitive personal data unless you voluntarily provide it for a clear purpose (for example, accessibility requirements or project-specific context).⸻3. How We Use Your InformationWe use the information collected to:
• Respond to your enquiries and manage project communications.
• Evaluate potential collaborations or partnerships.
• Maintain internal records, proposals, and client relationship management.
• Improve our website’s performance, security, and user experience.We will only use your personal data where we have a lawful basis under UK GDPR — typically one of the following:
• Consent: you’ve given clear consent for us to process your information.
• Contract: it’s necessary to perform a contract or take steps before entering into one.
• Legitimate Interests: it’s in our business interest to communicate with potential or existing clients in a relevant and non-intrusive way.We do not sell, rent, or trade personal data under any circumstances.⸻4. Data Storage and SecurityYour data is stored securely in our Google Workspace environment, protected by encryption and two-factor authentication.
We only retain personal data for as long as it’s necessary for the purpose it was collected — typically:
• Enquiry records: up to 12 months
• Client or project data: up to 6 years (to meet accounting and legal obligations)We take reasonable technical and organisational steps to protect your information from unauthorised access, loss, misuse, or disclosure.
However, no online system can be completely secure, and we encourage you to take precautions when sharing data online.⸻5. Sharing of InformationWe may share your information only in limited circumstances, such as:
• With trusted service providers (e.g., hosting, analytics, cloud storage) who assist in operating our business.
• When required by law, regulation, or legal process.
• With collaborators or subcontractors working under confidentiality agreements on your project.All third-party partners are required to comply with UK and EU data protection laws.⸻6. Cookies and AnalyticsOur website may use cookies or similar technologies to analyse performance and understand visitor behaviour.
Cookies are small files stored on your device to help websites function properly.You can control or disable cookies through your browser settings at any time. Doing so may affect how certain parts of the site work, but essential features will remain accessible.We use only minimal, privacy-conscious analytics tools and do not use cookies for advertising or behavioural tracking.⸻7. Your RightsUnder the UK GDPR, you have the right to:
• Access a copy of the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion (“the right to be forgotten”) where applicable.
• Restrict or object to certain processing activities.
• Withdraw consent at any time, where processing is based on consent.To exercise any of these rights, contact us directly at [email protected].
We aim to respond within 30 days and will never charge for reasonable requests.If you are not satisfied with how we handle your data, you can lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.⸻8. Third-Party LinksOur website may contain links to other websites, social media platforms, or content hosting services.
We are not responsible for the privacy policies or security practices of those third parties.
Please check their own privacy notices before sharing any personal information with them.⸻9. Updates to This PolicyWe may update this Privacy Policy periodically to reflect legal or operational changes.
The updated “Effective Date” above will indicate the most recent version.
We encourage you to review this page occasionally to stay informed about how we protect your data.⸻10. Contact UsIf you have any questions about this Privacy Policy or how we process your information, please contact:The Mark Collective Ltd
[email protected]